BRANDING
Branding
ART DIRECTION
ART DIRECTION
WORDS
WEB
INSTAGRAM
BRANDING
video
branding
BRANDINg
© 2024

THE REGULAR   THE REGULAR   THE REGULAR   THE REGULAR   THE REGULAR  




The Regular is an online space where food lovers can read up on city-specific restaurant recommendations, chef interviews, and helpful kitchen accoutrements.

The brand design is centered around nostalgia, comfort, and warmth. Inspiration for colors and groovy typography were taken from 60’s movie posters.

DELIVERABLES: (1) Branding (2) Web design (3) Art direction (4) Instagram templates (5) Image sourcing 
IN COLLABORATION WITH: Rosie Ellis (Founder)



A playful scramble, a mess in the kitchen, magnets on the fridge holding memories, and alphabet soup — a reminder that everyone’s habits vary.



Instagram templates were created based on types of articles found on the website: recipe cards, interviews, city suggestions.

The color palette is brought to life in each color-coded section of the website.