BRANDING
Branding
ART DIRECTION
ART DIRECTION
WORDS
WEB
INSTAGRAM
BRANDING
video
branding
BRANDINg
© 2024

LUCKY SWEATER   LUCKY SWEATER   LUCKY SWEATER   LUCKY SWEATER   LUCKY SWEATER    




Lucky Sweater is a clothing swap and retail platform that is focused on creating a community between people that are interested in sustainability and eco-friendly brands.

DELIVERABLES: (1) Branding (2) Instagram (3) App design (4) Tagline (5) Newsletter



LOGOS: The logo needed to feel a little quirky and loved like the clothes being swapped on the app. Some letters were exagerated to feel more off balanced.

LOGO MARK: Inspired by a piece of thread, the initials of lucky sweater also show the journey an item takes to get to its new owner.




ICONS: It was important that throughout the app each item felt like it was part of the same vocabulary. 
Trade
Trade notifica-tion
Trade accepted
Community
Saved
Send
User profile
Discussion
Message
Comment
Past travels
Item memories
Attach
Attach an article
Notifica-tions
Home
Heart
Camera
Settings
Trade 2



APP DESIGN: I suggested a general design direction for the user’s profile page and their community board. The focus on the profile page is to firstly provide insight on the individual but secondly, allow fellow community members to either suggest specific garments/brands or make switching pieces easier.